Andrei Zinkevich

B2B Marketing Founder and Advisor Structured marketing built around pipeline and repeatable programs

B2B marketing co-founder building promotion programs and an ABM consultancy, whose consultancy previously ran a five-month TestRail program that produced 22 enterprise deals and 2 closed-won opportunities.

Highlighted stories

TestRail expansion and cross-sell

Expansion work without sales-team support

Fullfunnel.io ran an expansion and cross-sell program for TestRail’s IT audience despite a stated constraint: the sales team would not support the motion. The five-month program resulted in 22 enterprise deals and 2 closed-won opportunities.

Working within a difficult sales constraint

Fullfunnel.io

Co-founder |

Customs4trade new-logo pilot

New-logo acquisition for a hard-to-reach audience

Customs4trade needed a new-logo acquisition motion for an audience described as inactive on social, with a small marketing team. The ABM pilot booked 10 discovery calls.

Adapting a pilot to a small team

Fullfunnel.io

Co-founder |

CrossKnowledge ABM pilot

Testing ABM alongside existing MQL work

CrossKnowledge was proving ABM as a new motion while continuing to generate and report on MQLs. The pilot increased marketing contribution to qualified pipeline from 35% to 60%.

Keeping an existing motion running during a test

Fullfunnel.io

Co-founder |

itsme enterprise demand pilot

Validating demand in a new market

itsme was validating demand for a new enterprise product in a new market without customers. The 10-week pilot produced a 27% account-to-meeting rate and 2 sales opportunities.

Testing demand for a new product

Fullfunnel.io

Co-founder |

Backbase global ABM function

A shared ABM approach across regions

Backbase had siloed marketing functions and regional teams running their own versions of ABM. After the first pilot, the CEO asked how quickly all teams and regions could work that way.

Building a shared approach across teams

Fullfunnel.io

Co-founder |

An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
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