Andrei Zinkevich
B2B Marketing Founder and Advisor Structured marketing built around pipeline and repeatable programs
B2B marketing co-founder building promotion programs and an ABM consultancy, whose consultancy previously ran a five-month TestRail program that produced 22 enterprise deals and 2 closed-won opportunities.
- Fullfunnel.io
- ROIplan
- Ad.Wize
- Kimberly-Clark
About
Andrei’s work repeatedly centers on structuring marketing activity around commercial goals, then adapting the approach to the teams expected to carry it forward.
The career spans sales and trade marketing, marketing leadership, consulting and B2B ventures. Across those settings, the work includes customer growth, distribution development, lead generation and marketing programs tied to pipeline.
A recurring thread is the development of approaches that can be used beyond a single campaign or individual: defined marketing processes, client-facing playbooks and shared practices for teams.
How they work
- Turns marketing work into structured methodologies with defined phases and repeatable processes.
- Transfers working practices to in-house teams through training, playbooks, templates, dashboards and process maps.
- Connects marketing activity with sales, customer growth, distribution development and revenue-related outcomes.
An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
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