Andrei Zinkevich

B2B Marketing Founder and Advisor Structured marketing built around pipeline and repeatable programs

B2B marketing co-founder building promotion programs and an ABM consultancy, whose consultancy previously ran a five-month TestRail program that produced 22 enterprise deals and 2 closed-won opportunities.

Areas of expertise

Designing ABM programs for strategic accounts

Andrei’s ABM work covers acquisition, expansion, cross-sell and demand validation. The engagements range from pilots with small teams to a methodology intended to work across regions.

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Adapting marketing pilots to real constraints

Andrei’s client work includes testing new motions without assuming that every team can set aside existing work or resources. The engagements address constraints in team size, audience, sales support and market maturity.

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Connecting marketing work with qualified pipeline

Andrei’s work includes engagements where marketing activity is assessed in relation to sales opportunities and qualified pipeline. The examples span both a new ABM motion and work across teams.

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Making marketing approaches repeatable across teams

Andrei’s work includes structured marketing methodologies and the transfer of practices to in-house teams. The focus spans repeatable processes, playbooks, dashboards and process maps.

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An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
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