ShubhoAI
Abhishek Kumar

Abhishek Kumar

Growth Marketer Across B2B and Consumer Finding growth across acquisition, conversion, and retention

Associate director of growth marketing leading full-funnel growth, who previously helped grow revenue from ₹2.5 Cr to ₹17 Cr through a multi-channel growth strategy.

Bengaluru, Karnataka, India

  • SteelonCall
  • Disprz
  • Khatabook
  • CleverTap

Highlighted stories

SteelonCall transaction and revenue growth

Full-funnel growth across multiple channels

Abhishek led a full-funnel growth strategy across digital, referral, and external traffic channels. Monthly transaction volume increased 6.8×, from 500 to 3,400+ metric tons, as revenue grew from ₹2.5 Cr to ₹17 Cr.

Scaling growth across channels

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SteelonCall

Associate Director, Growth Marketing |

Disprz multi-market marketing programmes

Marketing programmes across four markets

Abhishek orchestrated inbound and outbound marketing and Gartner PPL programmes across India, SEA, ME, and US markets. The programmes contributed to $7M ARR.

Coordinating programmes across markets

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Disprz

Senior Digital Marketing Manager |

Plancess test platform launch

UX/UI design for a new test platform

Abhishek designed and launched a test platform with UX/UI from scratch. The platform started contributing to INR 9+ crores in revenue.

Designing a platform from scratch

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Plancess

Digital Marketing Manager & UX Designer |

CleverTap client-account expansion

Expansion within existing client accounts

Abhishek pursued upsell and cross-sell opportunities within existing client accounts. The opportunities generated $2.7M in additional revenue.

Finding expansion opportunities

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CleverTap

Customer Retention Manager |

Disprz SEA and ME pipeline

Developing pipeline in new markets

Abhishek built pipeline for Disprz in SEA and ME through intent-based account marketing across several channels. The pipeline reached $1.5M from zero.

Building pipeline across channels

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Disprz

Senior Digital Marketing Manager |

Khatabook subscription and retention growth

Lifecycle journeys for subscription growth

Abhishek worked on subscription growth through lifecycle journeys, cohort analysis, and funnel diagnostics. First-time organic subscriber MRR grew by 32%, and retention rate improved by 7%.

Connecting lifecycle work with retention

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Khatabook

Senior Product Marketing Manager |

Gameskraft user acquisition growth

Acquisition and retention across the user funnel

Abhishek led work across acquisition, habit formation, and retention for RummyTime. Monthly user acquisition increased 3.5× from January to September 2021.

Working across the user funnel

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Gameskraft

Growth & Retention Manager |

Abhishek elsewhere on the web

An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
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