Abhishek Kumar
Growth Marketer Across B2B and Consumer Finding growth across acquisition, conversion, and retention
Associate director of growth marketing leading full-funnel growth, who previously helped grow revenue from ₹2.5 Cr to ₹17 Cr through a multi-channel growth strategy.
Bengaluru, Karnataka, India
- SteelonCall
- Disprz
- Khatabook
- CleverTap
About
Across different roles, Abhishek has worked on growth problems that span multiple channels and stages of the customer journey.
The work repeatedly pairs acquisition with attention to what happens next: conversion, onboarding, retention, and account expansion. That pattern appears in consumer growth programmes as well as B2B marketing and market development.
Abhishek's work also includes bringing teams together around measurement and execution. Marketing, product, sales, customer support, technology, and analytics functions have all been part of cross-functional programmes.
How they make decisions
- Uses funnel, cohort, traffic, and customer-behaviour data to identify where a programme should change.
- Shifts effort and spend toward channels and journeys showing stronger acquisition, conversion, retention, or revenue performance.
- Combines structured experimentation with new channel, content, automation, and engagement approaches.
How they work
- Aligns people across functions around measurable programmes and shared performance measures.
- Connects channel activity with funnel and lifecycle measurement.
- Translates marketing programmes into repeatable operational processes and cross-team reporting.
An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
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