Femke Plantinga
AI product marketing and developer growth Making technical products clear through content and narrative
Growth and product marketing lead shaping the narrative and demand generation for an AI-powered knowledge platform, who previously built a developer content engine that generated over 20 million organic impressions with a $0 ad spend.
Amsterdam, Noord-Holland, Nederland
- Weaviate
- Slite
- W.Green
Highlighted stories
Weaviate’s Content Engine
A system for sustained organic reach
Weaviate needed content to support developer growth and brand awareness. Femke architected and scaled a Content Engine that generated over 20 million organic impressions with a $0 ad spend.
Builds structured content programs
Weaviate
Developer Growth Manager |
Weaviate’s developer newsletter
A newsletter for a developer audience
Weaviate had a developer audience to engage through a newsletter. Femke led the newsletter strategy and execution, which grew to 67k+ subscribers.
Builds for a defined audience
Weaviate
Developer Growth Manager |
The Golden Formula for viral content
Finding and systemising effective formats
Weaviate’s growth work included finding content formats that performed strongly for the brand. Femke developed the Golden Formula to identify and systemise those formats.
Finds repeatable patterns in content
Weaviate
Developer Growth Manager |
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