Femke Plantinga
AI product marketing and developer growth Making technical products clear through content and narrative
Growth and product marketing lead shaping the narrative and demand generation for an AI-powered knowledge platform, who previously built a developer content engine that generated over 20 million organic impressions with a $0 ad spend.
Amsterdam, Noord-Holland, Nederland
- Weaviate
- Slite
- W.Green
Experience
- S
Slite
2026 to nowGrowth & Product Marketing Lead
Product narrative and full-funnel growth
Owns the work from product messaging through content, education, and demand generation for an AI-powered knowledge management platform.
- W
Weaviate
2022 to 2026Team Lead
2025 to 2026Strategic direction for content and developer growth
Guided designers and developers while setting the direction for content and developer-growth initiatives.
Developer Growth Manager
2024 to 2025Content engine and developer growth programs
Led content systems, the developer newsletter, and growth initiatives for Weaviate’s developer audience.
Weaviate’s Content Engine
Weaviate’s developer newsletter
The Golden Formula for viral content
Developer Growth & Creative Content Manager
2023 to 2024Narrative-first growth for technical audiences
Introduced a narrative-first approach in the Growth team and developed content for technical audiences.
Developer Marketing Manager
2022 to 2023
Features in 3 stories Highlights 3 areas of expertiseSee the detail - G
Google
2022Google Ads Campaign Specialist | Benelux Market
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W.Green
2021Design & Branding Intern
- Rv
Restaurant van Sprang
2017 to 2021Ober
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