Femke Plantinga
AI product marketing and developer growth Making technical products clear through content and narrative
Growth and product marketing lead shaping the narrative and demand generation for an AI-powered knowledge platform, who previously built a developer content engine that generated over 20 million organic impressions with a $0 ad spend.
Amsterdam, Noord-Holland, Nederland
- Weaviate
- Slite
- W.Green
About
Across roles in branding, developer growth, and product marketing, Femke’s work repeatedly makes technical products clearer through content and narrative.
Femke’s experience spans brand and design work, developer-focused marketing, and product marketing for AI-powered products. Across these roles, the recurring focus is shaping a product’s story for the people who need to understand and adopt it.
Femke treats content as part of growth and product work, bringing narrative, audience engagement, and marketing goals into the same frame. The work draws on both performance signals and feedback from communities and internal teams.
How they make decisions
- Starts with the audience and the product’s complexity, then shapes a clear narrative for technical and non-technical readers.
- Treats content as part of growth and adoption, not as a standalone communications output.
- Uses performance signals and feedback from communities and internal teams to inform marketing and product work.
How they work
- Builds connected content programs rather than relying on isolated pieces.
- Carries a narrative across different formats and channels to reach an audience.
- Brings audience and internal feedback into marketing and product work.
An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
If this is you, .