Abinaya Sivaguru
B2B SaaS Product Marketing Leader Finds the human story inside complex products
Senior Product Marketing Manager leading product marketing for an HRMS platform, who previously helped Outplay scale from $1M to $5M ARR in 1 year.
Chennai, India
- Keka HR
- Outplay
- Freshworks
- Recruiterflow
Highlighted stories
Outplay positioning and growth
A shared market narrative during a high-growth phase
As Outplay’s sole product marketer, Abinaya owned positioning, competitive strategy, and go-to-market execution. The company scaled from $1M to $5M ARR in 1 year.
Owning the company-wide narrative
Outplay
Product Marketing Lead |
Keka product adoption flows
Guidance within the product experience
Keka HR needed product adoption support across its HRMS platform. Abinaya designed in-product flows that deflected ~10,000 support tickets.
Making product guidance available in context
Keka HR
Senior Product Marketing Manager |
Outplay’s first online summit
Building a new event narrative
Outplay had not previously held an online summit. Abinaya conceived and executed the first, which generated 1,000+ registrations.
Owning a narrative end to end
Outplay
Product Marketing Lead |
Freshchat market expansion launch
A launch that opened a new market segment
Abinaya supported a Freshchat launch that opened a new market segment and drove 53% revenue growth in the same year.
Supporting a market-opening launch
Freshworks
Product Marketing Specialist |
Freshchat retention campaigns
Bringing product marketing into retention work
Freshchat had at-risk accounts requiring retention work. Abinaya designed and executed campaigns that bridged product marketing and Customer Success.
Working across marketing and Customer Success
Freshworks
Product Marketing Specialist |
Freshchat self-serve conversion
Positioning and messaging across the funnel
Freshchat’s self-serve positioning and messaging needed focused funnel work. Abinaya contributed to the strategy and targeted messaging work.
Connecting positioning to the user journey
Freshworks
Product Marketing Specialist |
Outplay trial-to-paid conversion
Onboarding and messaging for activation
During Outplay’s growth phase, Abinaya drove in-product onboarding and messaging strategy to support trial conversion and activation.
Connecting onboarding with conversion
Outplay
Product Marketing Lead |
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