Abinaya Sivaguru
B2B SaaS Product Marketing Leader Finds the human story inside complex products
Senior Product Marketing Manager leading product marketing for an HRMS platform, who previously helped Outplay scale from $1M to $5M ARR in 1 year.
Chennai, India
- Keka HR
- Outplay
- Freshworks
- Recruiterflow
Areas of expertise
Finding clear positioning for complex SaaS products
Abinaya develops product narratives that account for product capabilities, customer needs, and competitive context. The work ranges from shaping an initial messaging foundation to refining how a product is presented to self-serve users.
Features in 2 stories
Building go-to-market work teams can use
Abinaya brings positioning into launches, sales enablement, and team readiness. This capability shows up in both company-wide messaging ownership and work that creates a new route to market.
Features in 3 stories
Improving the path from product use to value
Abinaya works on product experiences and messaging that support adoption, activation, conversion, and retention. The work spans in-product guidance, self-serve journeys, and campaigns for at-risk accounts.
Features in 4 stories
An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
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