Abinaya Sivaguru
B2B SaaS Product Marketing Leader Finds the human story inside complex products
Senior Product Marketing Manager leading product marketing for an HRMS platform, who previously helped Outplay scale from $1M to $5M ARR in 1 year.
Chennai, India
- Keka HR
- Outplay
- Freshworks
- Recruiterflow
Experience
- KH
Keka HR
2025 to nowSenior Product Marketing Manager
Product marketing across the customer journey
Leads go-to-market, positioning, market intelligence, adoption, sales enablement, customer education, and AI-driven operations.
Keka product adoption flows
Features in 1 story Highlights 1 area of expertiseSee the detail - R
Recruiterflow
2024Product Marketing Manager
Product messaging and sales foundations
Established initial positioning and messaging, sales materials, and buyer-focused website strategy for a recruiting and staffing SaaS platform.
- I
Independent
2023 to 2024Freelance PMM Consultant
- O
Outplay
2021 to 2023Product Marketing Lead
Positioning, launches, and product conversion
Owned product marketing across positioning, competitive strategy, go-to-market execution, activation, website strategy, and demand generation.
Outplay positioning and growth
Outplay’s first online summit
Outplay trial-to-paid conversion
Features in 3 stories Highlights 3 areas of expertiseSee the detail - F
Freshworks
2018 to 2021Product Marketing Specialist
Product marketing across growth and retention
Worked across positioning, conversion, market expansion, retention, sales enablement, content, branding, pricing, product social strategy, and education.
Freshchat market expansion launch
Freshchat retention campaigns
Freshchat self-serve conversion
Features in 3 stories Highlights 3 areas of expertiseSee the detail - N·
Nokia · Mu Sigma · Cognizant
2015 to 2018Technical Writer
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