Abhishek Anand
Founder building professional networking platforms Finding the user need beneath the business constraint
Founder of ShubhoAI, building a contextual professional networking platform, who previously built WebMurga, where around 15% of users logged in almost every day and new users’ first sessions grew from about 3 minutes to as much as 20 minutes.
India
- ShubhoAI
- Fusion Finance
- Directi
- WebMurga
Areas of expertise
Shaping a platform around its participants
Abhishek considers what each side of a platform needs and what gives people a reason to take part. That perspective spans product direction, participant value and the choices that support a platform’s evolution.
Features in 4 stories
Using user behavior to shape product choices
Abhishek looks for the user need or behavior beneath a product problem. That approach has informed changes to discovery, engagement and how a product makes its value visible.
Features in 4 stories
Making commercial choices workable in practice
Abhishek weighs execution and commercial terms alongside the capability a partner or product offers. The work includes testing arrangements and considering how value and participation are distributed.
Features in 3 stories
Reconsidering direction against business constraints
Abhishek evaluates a product or business direction against its economics, risks and execution requirements. This helps focus attention on a direction that can be taken forward in practice.
Features in 2 stories