Abhishek Anand

Founder building professional networking platforms Finding the user need beneath the business constraint

Founder of ShubhoAI, building a contextual professional networking platform, who previously built WebMurga, where around 15% of users logged in almost every day and new users’ first sessions grew from about 3 minutes to as much as 20 minutes.

Highlighted stories

Raising borrower connectivity with AI calling

Choosing for execution and predictable economics

Low borrower connectivity limited conversations and Promise to Pay commitments in field collections. The existing human-agent model was not scalable.

Prioritizes execution over a temporary capability edge

Fusion Finance

Head of Strategy |2025 to 2026

Turning WebMurga into an active acquisition target

Responding to intermittent user activity

WebMurga began as a television scheduling and alert system, but user activity varied sharply from week to week. The challenge was to give people more reason to return and engage.

Looks for the behavior behind uneven engagement

WebMurga

Founder |2008 to 2011

Making ShubhoAI’s value tangible through public profiles

Giving users a visible expression of their expertise

During early onboarding, users wanted a tangible result they could see and feel from creating an account, alongside the value of the networking system.

Makes an abstract product value visible

ShubhoAI

Founder |2026

Shifting Riva’s focus from Ringo to Flock

Reconsidering direction against economics and risk

Ringo’s low-cost internet-calling model depended on very large scale and had wafer-thin margins, with anticipated pushback from telecom providers. Flock presented a possible SaaS opportunity.

Reconsiders direction when the economics do not hold

Directi

Head of Offline Marketing and business lead, Riva |2015 to 2025

Expanding ibibo games beyond virtual-currency sales

Building both sides of a gaming platform

The social gaming platform needed more ways for users to acquire virtual currency and stronger reasons for users to spend it.

Builds participation on both sides of a platform

ibibo games

Head of Monetization |2011 to 2013

Shop41A technology IP acquisition

Helping shoppers discover products suited to their tastes

Shop41A addressed product discovery and purchase indecision for people shopping across e-commerce platforms.

Applies taste profiles to product discovery

Shop41A

Founder |2014 to 2015

Improving slow-moving inventory liquidation

Using targeted campaigns to move selected stock

Myntra had inventory sitting in warehouses for months with a low rate of sale. The work focused on selected stock and how it was presented to customers.

Pairs targeted campaigns with commercial constraints

Myntra

Lead, Marketing and Sales Ops |2013