Abhishek Anand
Founder building professional networking platforms Finding the user need beneath the business constraint
Founder of ShubhoAI, building a contextual professional networking platform, who previously built WebMurga, where around 15% of users logged in almost every day and new users’ first sessions grew from about 3 minutes to as much as 20 minutes.
India
- ShubhoAI
- Fusion Finance
- Directi
- WebMurga
About
Across different kinds of products and businesses, Abhishek returns to the constraint underneath the visible problem: what users need, what the economics allow and what can be executed.
Abhishek’s work spans product direction, business operations and platform development. A recurring approach is to look at the behavior or business condition behind a problem before deciding what to change.
Abhishek works with internal leaders as well as external partners and contributors. The emphasis is on making choices that can be carried through in practice and creating a clear reason for people to participate.
How they make decisions
- Reconsiders a direction when its economics, risks or scale requirements do not support it.
- Looks for the user behavior or operating constraint beneath a problem before choosing a response.
- Weighs practical execution and commercial terms alongside the capability an option offers.
- Brings complementary perspectives into strategic choices so a direction can become a workable plan.
How they work
- Works across functions and with external contributors to move a business problem toward coordinated action.
- Uses observed user behavior to inform changes in how a product serves people.
- Favors a clear reason to engage and a quality bar over growth for its own sake.
- Looks for ways to create value for the different people participating in a platform or partnership.