Experience

1. T

   TheCarSite

   2026 to now

   • Chief Growth Officer

     Product, marketing and growth for an AI platform

     Leads work on AI dealership solutions and customer engagement for automotive retailers, alongside growth and commercial responsibilities.

2. A

   AIMetica.com

   2025 to now

   • Independent R&D / Advisor — AI Search & Retrieval

     Researching brand retrieval by AI assistants

     Examines how customer signals connect with commercial outcomes and where growth can be improved.

3. DD

   Digital Data Driven Consulting

   2023 to now

   • Fractional Advisor, Growth & GTM

     Fractional growth and go-to-market advisory

     Advises founders and leadership teams on customer acquisition and AI-driven growth systems.

4. DH

   DigiStrat Hub

   2019 to 2023

   • Founder | Managing Partner | CMO & CDO

     Founded and led a growth consultancy

     The consultancy served B2B SaaS, ecommerce and media clients across acquisition, go-to-market execution and marketing automation.

     Building DigiStrat Hub

   Features in 1 story Highlights 2 areas of expertise
5. SA

   Shaw Academy

   2017 to 2018

   • Chief Marketing & Digital Product Officer

     Marketing and digital product leadership

     Owned digital and marketing strategy, including product roadmap and customer lifecycle responsibilities.

     Shaw Academy marketing performance

   Features in 1 story Highlights 2 areas of expertise

   See the detail
6. A

   Amazon

   2016 to 2017

   • Head of Traffic & Customer Acquisition

     Customer acquisition for a market launch

     Led acquisition strategy and coordinated with global teams on go-to-market execution for Prime Video India.

     Amazon Prime Video India launch

   Features in 1 story Highlights 2 areas of expertise

   See the detail
7. EI

   Endurance International Group

   2015 to 2016

   • Senior Director of Marketing & Digital Product

8. PI

   People Interactive Group

   2013 to 2015

   • Senior General Manager & Head of Marketing

9. LG

   Lodha Group / Logicserve Digital

   2012 to 2013

   • GM - Digital Marketing / VP - Marketing & Channel Development

10. FF

    Fingerprints Fashions

    2011 to 2012

    • Head of Online Marketing

11. PG

    Perform Group & Moorhouse Group

    2008 to 2011

    • Marketing Manager

12. FT

    Financial Times

    2007 to 2008

    • Consultant & Head of Audience Development

      Audience development for FT.com

      Led initiatives focused on expanding digital reach and acquisition.

13. AD

    Ads Dot Com

    2007

    • Director - Customer Acquisition

14. BP

    Bwin PartyGaming

    2003 to 2006

    • Media Programme Manager

15. TT

    The Times of India

    2001 to 2003

    • Response Media Sales Executive