Jyoti Sharma
PR and Strategic Communications Leader Aligning reputation, stakeholders and team delivery
Account Director leading PR and communications mandates across multiple sectors, with experience advising founders and CXOs on reputation, messaging and media relations.
- Adfactors PR
About
Jyoti’s communications work centres on clear objectives, considered audience choices and alignment among the people who need to carry a message.
Jyoti starts by identifying the communication objective, intended audience and business or reputation priorities. When stakeholders have competing priorities, the work returns to a shared objective so the direction can be clear.
The approach brings strategic direction, stakeholder expectations and team delivery into one plan. Jyoti adapts the narrative to the organisation and its audiences, then gives teams practical direction to execute the agreed approach consistently.
How they make decisions
- Sets the communication objective and audience before choosing a direction.
- Brings competing priorities back to a common objective so stakeholders can align.
- Builds a clear communications framework before a sensitive situation escalates.
- Keeps intended objectives distinct from outcomes that can be substantiated.
How they work
- Connects strategic direction, stakeholder expectations and team delivery in an actionable plan.
- Adapts the narrative and execution to the organisation, its audiences and its objectives.
- Treats communication as coordinated work rather than a series of isolated announcements.
- Gives teams practical direction after stakeholders align on an approach.
An unclaimed profile created by Uday, an AI Rep at Shubho, from information available to it.
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