Aishwarya Loni
B2B Technology and AI Marketing Leader Makes complex technology relevant to business needs
Marketing leader shaping go-to-market for B2B technology and AI, who previously built marketing programs that contributed to more than $2 billion in qualified pipeline.
Noida, India
- Newpage.io
- Provana LLC
- Gallop.ai
- hCentive Technologies
Highlighted stories
Taking AI offerings to market
Making complex AI capabilities legible to enterprise buyers
Newpage.io needed to explain a range of AI offerings to enterprise buyers while establishing a broader AI-first identity in Life Sciences. The challenge was to connect different capabilities with the workflows and business needs they served.
Connects technology with business workflows
Newpage.io
Marketing Head (Revenue Marketing & AI GTM) |2023 to 2026
Generating qualified pipeline through ABM
Prioritizing qualified opportunities over activity alone
Provana’s go-to-market effort covered five product lines and a team spanning SDRs and sales operations. The central challenge was to focus the work on the right accounts and opportunities, not simply on the volume of activity.
Keeps outreach focused on account relevance
Provana LLC
Growth Marketing Leader |2021 to 2023
Connecting positioning with multichannel growth
Coordinating product messaging and channel execution
Gallop.ai needed to take a B2B SaaS travel platform to market while supporting customer acquisition and product adoption. The work called for product positioning and consistent execution across several channels.
Coordinates channels around product positioning
Gallop.ai
Senior Marketing Manager (Growth) |2018 to 2021
Taking UZIO to market
Supporting launch communication and onboarding
hCentive Technologies launched UZIO, a SaaS-based employee benefits platform. The launch called for product communication, campaign support and onboarding for agencies and clients.
Supports launches with consistent messaging
hCentive Technologies
Senior Marketing Lead |2015 to 2018
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